This case study was about an airline company.We look at the business and marketing strategy this company have implemented. We identified business and marketing techniques that have work for them. We research the competitions and the industry to find treat and opportunity that are ahead of the company.
In this project, I create the competitive and industry report. I analyze the marketing campaign of the company and provide recommendations for the future. I learn how to apply the marketing terms, techniques and principles that I learn in class and see how they can help make or break a company. |
In this group project, we were supposed do research about laddering and how it apply to marketing and we had to present our finding to the class.
I was responsible for explaining the concept of laddering, a technique in consumer behavior that help understand why customer buy a particular brand or product. I learn how to used laddering technique to find information on a target market and how to used this techniques to Identify a niche market |