marketing plan for WSU Libraries
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In this project, I was assign to play sales roles with another student. We were selling web development service to a small handicrafts company. We create a list of needs that the customer might have and then we try to figured the benefits (s) in our product(s) that can satisfied the need(s) of the customers. We establish contact and start building trust in order to offer a product that can help the customer overcome the problem. This project was important because we learn to plan a sales call and learn how to create sales lead. I also learn how to deal with rejections. |
In this group project, we were assign to investigate the shelves of a large retailers to gather information of different way dog foods company segments and positions their products.
We create a report about different dog foods brand names, parents companies, prices and segmentation and positioning strategies. In our market, the dogs foods price was between $5- $25. We also discover that a lot of customers where buying organic dog foods. I research the segmentation part of the paper. I learn about benefits, psychographics, behavorials and demographics segmentation, since the companies I research used them a lot to sell dog foods. |
This group project was about how the internet of thing can help the city of Wichita. Our presentation was focus on security. We suggest the city of Wichita to used the internet of thing to reduced crime in the 17th street neighborhoods. We proposed the used of smart camera with sound recording that can pin point the location of bullets. We estimate the cost of the project and give example of that system being used in the state of New Jersey.
I research general information about smart city and provide example of company that are very advance in the field and I also talk about the benefit of a smart city. |
In this project, I was supposed to analyze financials statements of two competing retailers. I compared the key ratios back to two years and show where each company where strong and weak and the effect it can have on they bottom line. I learn to look for financial data in good sources and I learn to calculate different financials ratios. I also learn about the stock market and the importance they hold on public company. |
In this project, I tracked the social media strategy of a famous person during two weeks.
I was tracking a country singer. I observed the type of tweets she mentions, which one receive more replies and more re-tweets, and draw a conclusion on the effectiveness of the strategy. I learn about twitter and its importance in social media marketing. |
In this group project, we were supposed to do a feasibility study on whether an hotel company should invest in one of two proposed country.
We had to compared two different European countries. We gather research data on the country demographics, economics, political conditions. Then, we look at cultural of both countries and the competitive landscape. I learn about the importance of doing due diligence before investing abroad and the importance of having a global mindsets. |