Campus Ambassador for bloomberg institute
Bloomberg Institute, a subsidiary of Bloomberg LP, was introducing an aptitude test to students. I was responsible for the marketing at Wichita State University. The test was call the Bloomberg aptitude test and it is a tool being used by global financials firms to recruits students in the field of finance. The test is a success and have been taken in more than 2500 universities around the world.
My role
- Create a marketing campaign for the Bloomberg Aptitude Test
- Bring awareness of Bloomberg Institute on Campus
- Create and deliver presentation in classes about the Bloomberg Aptitude Test
- Build a Public relation plan
- Create a Facebook event
- Send mass-emails to students
- Create and post prints Ad around campus
- Create 500 business cards and distributed them to students
Learning outcomes
This internship was a great leaning opportunity, it was when I start my very first marketing campaign in the United States. I learn about public relations, print advertisements and public speaking.